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Overcoming vaccine hesitancy: five minutes with . . . Heidi Larson

BMJ 2019; 364 doi: (Published 18 March 2019) Cite this as: BMJ 2019;364:l1259
  1. Joanne Silberner
  1. The BMJ

The director of the Vaccine Confidence Project discusses the rise in vaccine hesitancy and what can be done about it

“The job gets harder every day—harder, with more fascinating insights into human behaviour.

“We made a map of the world, tracking where the sentiment about vaccines causing autism is in the media. It’s everywhere. We may have done a decent job of tackling it in the UK, but it’s gone global.

“The Oregon case1—where parents of a boy who survived tetanus after 57 days in hospital refused the recommended second …

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