Ban on television advertising of online medical services is lifted

BMJ 2014; 348 doi: (Published 17 June 2014) Cite this as: BMJ 2014;348:g4039
  1. Tom Moberly
  1. 1BMJ Careers

Rules banning advertisements for online medical services have been lifted in the United Kingdom. Following a consultation, the Committee of Advertising Practice (CAP) decided to lift its absolute ban on online advertising of services offering to prescribe or treat remotely.

The committee, which maintains the advertising codes administered by the Advertising Standards Authority, decided that …

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