Choice
The BMJ: crisper, cleaner, larger type, and with more science
BMJ 1997; 314 doi: https://doi.org/10.1136/bmj.314.7073.0 (Published 04 January 1997) Cite this as: BMJ 1997;314:0
Welcome to the redesigned BMJ. We hope you like it. Some of you will, and some of you won't. Anybody who has ever sat in a group discussing a design knows that disagreement is the norm. We thus ran a risk in asking readers what they thought about three proposals for the redesign (in the issue of 27 January 1996). But readers responded generously. We heard from over 350, some sending us five page treatises.
Readers were clear that they favoured design A of the three we displayed in the journal. Our readers were wise. …
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