Intended for healthcare professionals

Rapid response to:

Editor's Choice

Turning the tide on conflicts of interest

BMJ 2011; 343 doi: (Published 10 August 2011) Cite this as: BMJ 2011;343:d5147

Rapid Response:

Pharmaceutical advertising in the BMJ - another source of conflict?

Reading the current BMJ (10th September 2011) and noting several
letters regarding conflicts of interest, it was particularly distracting
to have the front cover being a fold-out advertisement for a
pharmaceutical product. As a consequence I was very aware of all of the
pharmaceutical advertising throughout the current edition. This may have
been commented on before, but whilst considering industry impact on
researchers and authors, has there been much consideration of the impact
of advertising within a journal on the opinion of readers on its editorial
policy or contents?

Competing interests: I have received travel reimbursement for conference attendances and speaker's fees from all major pharmaceutical companies working in HIV.

14 September 2011
Tristan J Barber
Research Physician
Chelsea and Westminster NHS Foundation Trust