Intended for healthcare professionals

Views & Reviews Between the Lines

Mr Holloway’s marvellous medicines

BMJ 2011; 342 doi: (Published 08 June 2011) Cite this as: BMJ 2011;342:d3504

Beware of Advertising

No matter what we are doing, we are constantly barraged with
advertising; it permeates television, radio, movies, theater, print, and
the internet. This relentless, ubiquitous advertising is much more
sophisticated than we realize, because it employs subtle, subliminal
messages that influence our unconscious. So no matter how inviting and
friendly advertising appears to be, we must learn to recognize and resist
the false and misleading aspects of its cleverly crafted messages.

Competing interests: No competing interests

12 June 2011
Hugh Mann
Eagle Rock, MO 65641 USA