Intended for healthcare professionals


Researchers, like politicians, use “spin” in presenting their results, conference hears

BMJ 2009; 339 doi: (Published 15 September 2009) Cite this as: BMJ 2009;339:b3779

What are spin doctors?

Spin doctors are political and corporate media-meisters, who bend, mince, twist, torture, and trash the truth with nuanced innuendos, linguistic legerdemain, word wizardry, imaginary imagery, fantastic fantasy, fluffy puffery, and plausible deniability. In short, spin doctors are lovable liars and rogues in vogue who specialize in hyper-uber-hoopla.

Competing interests:
None declared

Competing interests: No competing interests

18 September 2009
Hugh Mann
Eagle Rock, MO 65641 USA