Intended for healthcare professionals

Observations The future of health care

Why innovation matters today

BMJ 2009; 339 doi: https://doi.org/10.1136/bmj.b2970 (Published 22 July 2009) Cite this as: BMJ 2009;339:b2970

Prescription for Innovation

Most calls for innovation ring hollow. Typically, such calls amount to a
marketing campaign for new ideas as to how to sell the same old widgets. But
innovation is more than just the same old tired worn-out ideas and products.
Innovation requires a willingness to dispense with “the tried and true” and
instead the courage to embark on new ideas. Let’s re-define innovation to
mean something fundamentally new and different, and not simply a scheme to
empty our shelves of inventory.

Competing interests:
None declared

Competing interests: No competing interests

23 July 2009
Hugh Mann
Physician
Eagle Rock, MO 65641 USA