Intended for healthcare professionals

Rapid response to:

News Roundup [abridged Versions Appear In The Paper Journal]

Only 6% of drug advertising material is supported by evidence

BMJ 2004; 328 doi: (Published 27 February 2004) Cite this as: BMJ 2004;328:485

Rapid Response:

We have to be more alert

This study hammers the nail on its head! It clearly establishes a
fact suspected by most members of the medical profession. It indicates
that we need to be more alert when we come across any pharmaceutical
claim. The medical profession should be armed with complete information on
all drugs that are newly introduced.
We also have the additional responsibility of publicising false claims
made by drug manufacturers so that the other practitioners are alerted to
such claims. This study should spur more clinicians to carry out elaborate
observations on all future drug launches.

Competing interests:
None declared

Competing interests: No competing interests

07 March 2004
Rajan T.D.
Consulting Skin & SexTransm Disease Specialist
Mumbai, India; Tel: 0091-22-26820114