Intended for healthcare professionals

News Roundup [abridged Versions Appear In The Paper Journal]

Only 6% of drug advertising material is supported by evidence

BMJ 2004; 328 doi: https://doi.org/10.1136/bmj.328.7438.485-a (Published 27 February 2004) Cite this as: BMJ 2004;328:485

unsubstantiated claims

i have always suspected misadvertising with malafide intention which
is to make a quick buck...by any means fair or foul.
at individual level doctors cannot devote so much time and effort to
study every claim and go thru their literature and "apply the mind".

similar problems beset the readers of journals, even reputed ones. one can
never be sure if it is a breakthru or a breakdown to the 'mantra' of a
quick buck. so what can diligent and honest physicians do? how can we get
the information and yet not be taken for a ride. credibilty everywhere is
lacking.

in view of all the circumstances, "wmd" (read weapons against modern
diseases can be found only in certain well-tested text-books. it is my
view that if it is not given there i do not try it. when a newer edition
come i usually buy it and bring myself up to date. in this way i am less
likely to subject my patients to dangerous therapies, or worse make them
into guinea pigs. the happy development is that certain biblical texts are
coming out sooner (every three years as opposed to five) and also with
updates which is a god-send answer to our dilemma.

Competing interests:
None declared

Competing interests: No competing interests

08 March 2004
manan vasenwala
consultant-cardiologist
k.k.heart center, aligarh-202002.india