HIV does not Scare people anymore
Sir, In promoting the welfare of people living with HIV-AIDS, the activists have managed to create an image that it is 'hip' to be HIV positive. A recent AIDS campaign in India says "Be Positive." The intent and outcome of the advertisement are quite opposite. These are harmful subliminal messages that need to be curbed. The other push for complacency comes from promotion of Anti Retroviral Therapy (ART and HAART) as a solution to the scourge of HIV-AIDS. A bit of worry and fear about the HIV virus are needed in the public mind until we find an effective cure or a vaccine.
Competing interests: None declared
Competing interests: No competing interests