Intended for healthcare professionals

Rapid response to:


Rising rates of HIV infection

BMJ 2005; 330 doi: (Published 10 February 2005) Cite this as: BMJ 2005;330:320

Rapid Response:

HIV does not Scare people anymore

Sir, In promoting the welfare of people living with HIV-AIDS, the activists have managed to create an image that it is 'hip' to be HIV positive. A recent AIDS campaign in India says "Be Positive." The intent and outcome of the advertisement are quite opposite. These are harmful subliminal messages that need to be curbed. The other push for complacency comes from promotion of Anti Retroviral Therapy (ART and HAART) as a solution to the scourge of HIV-AIDS. A bit of worry and fear about the HIV virus are needed in the public mind until we find an effective cure or a vaccine.

Competing interests: None declared

Competing interests: No competing interests

11 February 2005
Sethuraman K Raman
Director-Professor of Medicine
JIPMER, Pondicherry 605006, India.