Intended for healthcare professionals

News Roundup [abridged Versions Appear In The Paper Journal]

Only 6% of drug advertising material is supported by evidence

BMJ 2004; 328 doi: (Published 27 February 2004) Cite this as: BMJ 2004;328:485

drug mis-advertising

I have had the opportunity to be a part of a few focus groups on
various drug advertisments. In every case the groups we were in felt that
the advertisents were fantasy in the extreme. Imagine going from unable to
walk to playing baseball and the like. We gave our opinions and in the end
were ignored.

Oh and it is easy to figure out what drug it is despite the names and
companies being with-held from us.

Competing interests:
None declared

Competing interests: No competing interests

07 March 2004
John Madura