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Preventing childhood obesity by reducing consumption of carbonated drinks: cluster randomised controlled trial

BMJ 2004; 328 doi: https://doi.org/10.1136/bmj.38077.458438.EE (Published 20 May 2004) Cite this as: BMJ 2004;328:1237

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Commercial interests

Great study, and underscores clinical intuition about why kids are
more obese these days. Wearing my hat of school governor, I've been
trying to introduce a healthy eating policy to our local school. It was
relatively easy to get the catering contract changed to a company that
guarantee to use fresh veg, low salt, less fat etc, but it was much more
difficult to influence the policy on soft drinks machines. Reason - the
latter are a critical source of income for a cash-strapped school that has
seen its budget squeezed in real terms year on year. Sales from vending
machines are now used to pay for books and equipment - and I suspect it
won't be long before the school advertises for a 'Coca-Cola head of
chemistry' or a 'Fanta French teacher'.

Perhaps it's time the BMJ launched a new journal: 'Sugar Control'?

Competing interests:
None declared

Competing interests: No competing interests

27 May 2004
Trisha Greenhalgh
Professor of Primary Care
University College London