What's the prognosis, doctor?
I am not very surprised by the findings presented in "Who pays for
the pizza?" If advertising didn't work, companies wouldn't spend
millions on it. From my friends in the ad world, face to face
encounters and 'friendly gestures' are key pieces of successful ad
Several writers have suggested that we, as highly intelligent
professionals, can resist such marketing techniques. That is a
conclusion that may be right for an individual but is not
generalizable to the population as a whole. The evidence
presented by Mr. Moynihan seems strong and deserves our
attention. When the prognosis could be serious, it is imprudent to
ignore early signs and symptoms.
I am a member of the
housestaff union, JCIR.
Competing interests: No competing interests