So who should we trust? It's obvious!
So the Consumers Association conducted a survey in June 2002, which showed that only 25% of the public would trust drug companies to provide them with impartial information.
A survey conducted by a Berkshire general practice, (and still open to patient input) shows that only 0.6% of patients rarely trust information from their GP and 65% always trust the information provided. The survey also shows that 93.9% of respondents believe receiving information from their GP in the form of emails is a GREAT principle.
So we now know who needs to send the information and also the simple, low cost, almost ubiquitous communication medium that can be embraced.
For access to the survey, go to:
http://www.mygeneralpractice.co.uk/binfield and look under services for the Imed(Poll).
Marketing manager for MyGeneralPractice; a company set up to help general practices communicate impartial, patient centric, information regularly to their patients.
Competing interests: No competing interests