Presentation, topicality and simplicity assist becoming newsworthy.
Sir, May I humbly report that British and foreign meidia obtain their
medical research information from some quite unusual sources.
I had a poster presentation on a test (C3Q) for early detection of
Alzheimer's disease displayed at the Royal College of Psyhciatrist
Conference in Edinburgh in July 2000. The content was highlighted in the
Englemed Health News service for that day. The Times and Scotsman
newspapers accessed the Englemed web site and reported my research in
their editions the following day.
Meanwhile, the BBC picked up the item and listed it on their news
health web site. From there my then hospital's local BBC radio station,
and an Australian radio station, contacted me and I did two live on air
interviews, the antipodean in the middle of their night!
Why all the interest? The subject was topical, simple to understand,
and my wife's vivid art work on the poster caught the original Englemed
journalist's eye.
Presentation is important.
(Copy of the C3Q test available on request)
Competing interests:
No competing interests
31 July 2002
Dave M Hambidge
Independent Consultant Psychiatrist
Hazel Hambidge
9 Weavervale Park, Warrington Road, Bartington Northwich Cheshire CW8 4QU
Rapid Response:
Presentation, topicality and simplicity assist becoming newsworthy.
Sir, May I humbly report that British and foreign meidia obtain their
medical research information from some quite unusual sources.
I had a poster presentation on a test (C3Q) for early detection of
Alzheimer's disease displayed at the Royal College of Psyhciatrist
Conference in Edinburgh in July 2000. The content was highlighted in the
Englemed Health News service for that day. The Times and Scotsman
newspapers accessed the Englemed web site and reported my research in
their editions the following day.
Meanwhile, the BBC picked up the item and listed it on their news
health web site. From there my then hospital's local BBC radio station,
and an Australian radio station, contacted me and I did two live on air
interviews, the antipodean in the middle of their night!
Why all the interest? The subject was topical, simple to understand,
and my wife's vivid art work on the poster caught the original Englemed
journalist's eye.
Presentation is important.
(Copy of the C3Q test available on request)
Competing interests: No competing interests