Richard Smith notes that pharmaceutical advertising is often
misleading. The quality of papers in the BMJ is largely maintained through
the process of editing and peer review, and it seems strange that the drug
adverts are exempted from this. Perhaps the BMJ should consider following
the Lancet’s lead and employ an editor solely to maintain the quality of
its adverts.
Rapid Response:
Editing and Peer Review
Richard Smith notes that pharmaceutical advertising is often
misleading. The quality of papers in the BMJ is largely maintained through
the process of editing and peer review, and it seems strange that the drug
adverts are exempted from this. Perhaps the BMJ should consider following
the Lancet’s lead and employ an editor solely to maintain the quality of
its adverts.
Competing interests:
None declared
Competing interests: No competing interests