Intended for healthcare professionals

Rapid response to:

Short Reports

Seven alternatives to evidence based medicine

BMJ 1999; 319 doi: https://doi.org/10.1136/bmj.319.7225.1618 (Published 18 December 1999) Cite this as: BMJ 1999;319:1618

Rapid Response:

Profit-Based Medicine (aka Opulence Based Medicine)

One alternative - which may be especially prevalent in private
practice and fee-for-service based remuneration systems - is definitively
profit-based medicine (also known as opulence based medicine): The
conscientious, explicit and judicious use of the most profitable and
lucrative interventions when making decisions about the care of individual
patients.

Competing interests: No competing interests

20 December 1999
Gunther Eysenbach
Researcher
Unit for Cybermedicine, Dept. of Clinical Social Medicine, University of Heidelberg