Direct-to-consumer information in Europe: the blurred margin between promotion and information
Br J Clin Pharmacol
.
2008 Nov;66(5):626-8.
doi: 10.1111/j.1365-2125.2008.03283.x.
Authors
Giampaolo Velo
1
,
Ugo Moretti
Affiliation
1
Clinical Pharmacology Unit, University Hospital of Verona, Reference Centre for Education and Communication within the WHO Programme for International Drug Monitoring, Regional Pharmacovigilance Centre, Verona, Italy. gpvelo@sfm.univr.it
PMID:
19032171
PMCID:
PMC2661977
DOI:
10.1111/j.1365-2125.2008.03283.x
No abstract available
MeSH terms
Advertising
Consumer Health Information*
European Union
Health Promotion*
Humans
Mass Media
Pharmaceutical Preparations
Substances
Pharmaceutical Preparations