Table 1

 Details of benefits, harms, and costs associated with each recommendation made in samples of medical television talk shows The Dr Oz Show and The Doctors

No (%) of recommendations
The Dr Oz Show (n=479)The Doctors (n=445)
Benefit of recommendation mentioned453 (94.6)402 (90.3)
Benefit was specific204 (42.6)184 (41.3)
Magnitude of benefit mentioned79 (16.5)49 (11.0)
Possible harms mentioned47 (9.8)34 (7.6)
Cost mentioned60 (12.5)14 (3.1)
Potential conflict of interest declared or mentioned1 time3 times