TABLE III

Response to Reg adverts in area where Reg campaign ran among subjects aware of Reg. Values are percentages

Age group
11-15*15-65(dagger)
All (n=1534)Smokers (n=236)Non-smokers (n=1250)All (n=409)Ages 35-55 (n=133)
Expressed positive views about Reg3251274536
Thought Reg was a laugh2443213929
Did not understand Reg2115233437
  • Data from Health Education Authority's surveys: *teenage smoking tracking survey wave 6;(dagger) adult omnibus. (All unpublished results.)