TABLE II

Recognition of Reg adverts in area where Reg campaign ran. Values are percentages

Age group
5-10*15-65(double dagger)
All (n=437)Ages 9-10 (n=145)11-15(dagger) (n=1646)(dagger)All (n=814)Ages 35-55 (n=256)
Adverts recognised4155914952
  • Data from Health Education Authority's surveys: *Children's omnibus;(dagger) teenage smoking tracking survey wave 6; (double dagger)adult omnibus. (All unpublished results.)