TABLE I

Awareness of poster adverts for cigarettes among children aged 11-15 in 1993. Values are percentages*

In Reg campaign area (n=1646)In rest of England (n=3805)Total (n=5451)
Any cigarette advert838282
Brand advertised on poster:
    Benson and Hedges394543
    Silk Cut334038
    Regal37213
    Marlboro112017
    Superkings161717
  • *From the Health Education Authority's teenage smoking tracking survey wave 6 (unpublished results).