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Type 1 diabetes: Randox removes adverts after claims that it was using fear to sell genetic test

BMJ 2024; 384 doi: (Published 25 March 2024) Cite this as: BMJ 2024;384:q744
  1. Elisabeth Mahase
  1. The BMJ

The diagnostics company Randox Health has removed advertisements for its type 1 diabetes genetic test after receiving complaints that it was using fear and stoking anxiety to push its product.

The adverts, displayed in London Underground stations, referred to type 1 diabetes as “the silent killer” that “may hide in your genes.” They promoted a test that they claimed could “determine your future risk of developing” the condition.

The type 1 diabetes charity JDRF …

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