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Sixty seconds on . . . 10 000 steps

BMJ 2024; 384 doi: https://doi.org/10.1136/bmj.q598 (Published 08 March 2024) Cite this as: BMJ 2024;384:q598
  1. Jacqui Wise
  1. Kent

I thought that number was arbitrary

The widely used target of 10 000 steps a day does seem to originate from a successful Japanese marketing campaign in the mid-1960s. A company called Yamasa wanted to capitalise on the popularity of the Tokyo Olympics and designed the world’s first step counter, a device called a manpo-kei, which translates as “10 000 step meter.”

So, there was no real evidence?

Not at the time, no. Since …

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