Sixty seconds on . . . underwearBMJ 2023; 382 doi: https://doi.org/10.1136/bmj.p1965 (Published 24 August 2023) Cite this as: BMJ 2023;382:p1965
- Elisabeth Mahase
- The BMJ
I’ll keep it brief
NHS England has partnered with supermarket Morrisons to put cancer awareness messaging on underwear labels.1 The initiative will urge the public to contact their GP practice if they spot potential symptoms of breast or testicular cancer.
Another a-wear-ness campaign?
That’s right. According to the announcement the labels will contain “NHS guidance” alongside the standard sizing …