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Consumer fertility tests: five minutes with . . . Brooke Nickel

BMJ 2023; 382 doi: (Published 16 August 2023) Cite this as: BMJ 2023;382:p1901
  1. Elisabeth Mahase
  1. The BMJ

Brooke Nickel, research fellow at the Sydney School of Public Health, warns that commercial entities are using feminist language to sell non-evidence based and potentially harmful drugs and interventions

“Feminist narratives have been increasingly co-opted or hijacked by commercial entities. Industry, consumer, and advocacy groups and media organisations now promote technology, drugs, or interventions to more women than are likely to benefit. Often these things are not backed by evidence. They overstate the benefits and underplay the harm, and they use precise, persuasive messaging to do so. This really increases the risk of harm through inappropriate medicalisation, overdiagnosis, …

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