Intended for healthcare professionals


Adverts for cosmetic surgery targeting teenagers to be banned from next year

BMJ 2021; 375 doi: (Published 25 November 2021) Cite this as: BMJ 2021;375:n2911
  1. Jacqui Wise
  1. Kent, UK

Adverts for cosmetic surgery that target under 18s will be banned from 25 May 2022, the regulator has announced.

The new rules from the Committee of Advertising Practice (CAP) cover both surgical and non-surgical interventions such as breast augmentation, abdominoplasty, blepharoplasty, injectable fillers such as Botox, chemical peels, and non-ablative laser treatments.1

Companies will no longer be able to advertise such procedures around television programmes likely to appeal particularly to under 18s or in …

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