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E-cigarette maker Juul pays $40m to North Carolina in landmark settlement

BMJ 2021; 374 doi: https://doi.org/10.1136/bmj.n1669 (Published 01 July 2021) Cite this as: BMJ 2021;374:n1669
  1. Owen Dyer
  1. Montreal

Juul Labs, one of the world’s biggest e-cigarette manufacturers, will pay $40m (£28.9m; €33.7m) to North Carolina to settle a lawsuit that accused it of marketing to teenagers, in a case likely to set several precedents for the industry.

The deal allows the company to avoid a jury trial this summer, but lawsuits by 13 other US states and the District of Columbia are still to be resolved. There is also a consolidated suit filed against Juul in federal court by thousands of counties, cities, school districts, and other plaintiffs.

In addition to paying $40m over six years to fund addiction treatment and research in North Carolina, Juul undertook to sell its store bought products only from behind the counter and to use third party age verification systems for online sales. …

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