Intended for healthcare professionals

Letters Cultural competence in vaccine rollout

Covid-19: Use social media to maximise vaccine confidence and uptake

BMJ 2021; 372 doi: (Published 26 January 2021) Cite this as: BMJ 2021;372:n225
  1. Daniel Patten, postdoctoral research fellow1,
  2. Adelle Green, final year BSc education with biological science2,
  3. Daniel Bown, programme leader2,
  4. Craig Russell, lecturer in pharmaceutical sciences3
  1. 1Institute of Immunology and Immunotherapy, College of Medical and Dental Sciences, University of Birmingham, Birmingham B15 2TT, UK
  2. 2University Campus North Lincolnshire, Scunthorpe, UK
  3. 3Aston University, Birmingham, UK
  1. d.a.patten{at}

We echo Hanif and colleagues’ concerns that some communities, such as ethnic minority groups and those of lower socioeconomic standing, may be left behind in the UK’s vaccination programme.1 Social media may play a role in ensuring that this does not happen.

Misinformation has plagued the scientific community throughout the pandemic and social media have been awash with false information regarding vaccine safety. …

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