General practice public relations storm: shaped in broadcast, fixed in narrowcastBMJ 2020; 371 doi: https://doi.org/10.1136/bmj.m4653 (Published 30 November 2020) Cite this as: BMJ 2020;371:m4653
- Richard Pratt, general practitioner
- Three Spires Medical Practice, Truro Health Park, Truro TR1 2JA, UK
General practice is in the throes of a public relations storm.1 We have come a long way from the Thursday evening clapping in the spring to the anti-GP graffiti in recent weeks. Without swift action on our part we risk widening the gap between patients and GPs in understanding access and the changed services we provide.
Broadcast media has played a role in shaping the …