Letters
“Normal” risk and dangers of covid-19
Awareness of normal risk is not normal
BMJ 2020; 371 doi: https://doi.org/10.1136/bmj.m4121 (Published 29 October 2020) Cite this as: BMJ 2020;371:m4121
- Santhanam Sundar, consultant oncologist
- Nottingham University Hospitals NHS Trust, Nottingham NG5 1PB, UK
- sundar{at}oncology.org
Epidemiological rates and disease risks often do not resonate well with the general public.12 This is primarily because human beings are more attuned to anecdotes than hard data. The “Jade Goody effect” on cervical cancer screening amply demonstrates the power of anecdotes. …
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