Intended for healthcare professionals

  1. Angela Coulter, freelance researcher11,
  2. Tessa Richards, senior editor, patient partnership2
  1. 1Eynsham, Oxfordshire, UK
  2. 2The BMJ, London, UK
  3. Correspondence to: A Coulter angela{at}

To achieve this, patient and family involvement must be strengthened

The public swung solidly behind health and social care staff during the early phase of the covid-19 pandemic and applauded professionals’ commitment, selflessness, and hard work. But patient organisations, including The BMJ’s patient and public advisory panel, were dismayed to see how rapidly the hard won policies that embed the principle of patient and public involvement in healthcare decision making were swept away in the rush to respond to the crisis.1 Nearly nine months on, they are still being ignored or sidelined.

One important concern has been the blanket application of restrictive visiting rules that have prevented parents from staying with their children in hospital, barred fathers from labour wards, stopped families from visiting sick or dying relatives, and inhibited much needed comfort and support for those with physical or learning disabilities, mental health problems, or dementia.2

The tragic consequences of these restrictions regularly feature in news stories and on social media, but there are other less obvious concerns too, including lack of shared decision making about treatment3 and end-of-life care,4 lack of focus on the specific needs of people with long term conditions,5 and failure to include lay people in decisions about reconfiguration of services and covid-19 research.6

The need for social distancing to prevent transmission of the virus is well understood, but a humane approach to visiting policies in hospitals and care homes need not be incompatible with an effective pandemic response. Family contact can, and in many settings is, being maintained through video conferencing,7 garden visits,8 and the opportunity to discuss concerns with staff, but a more flexible approach is required to allow family members to be with high risk patients, especially at the end of life. While some providers offer this, most do not.9 A Canadian group has called for named family members of high risk patients to be treated as essential partners in care, who could be exempted from visiting restrictions if they agree to abide by established safety protocols.10

Although many patients have welcomed the rapid switch to virtual consultations and online health advice, the devil is in the detail. Patients need support and information to know what to expect and how best to prepare to ensure the quality of remote consultations, and health professionals need to learn how to conduct them well.11 Access to personal health records online will help empower patients, and now that multidisciplinary team meetings are conducted remotely, patients could be invited to join them.

Emotional literacy

Meanwhile, provider organisations need to acquire greater emotional literacy in how they deal with patients. Automated messages telling people not to bother the busy doctor are unhelpful and have surely contributed to the large reduction in uptake of non-covid care, storing up problems for the future.1213 Patient advocates have deplored the suggestion that health professionals do not need to collect patient feedback or respond promptly to complaints during the pandemic.14 Listening to patients and collecting, analysing, and using patient experience data are essential for maintaining and improving the quality and safety of care during and after the pandemic.15

Backing away from a person centred approach to treatment and care erodes trust and will cause more problems than it solves. Draconian implementation of policy responses to covid-19 have exacerbated health inequalities and ridden roughshod over human rights in some settings.16 Shared decision making is essential for good care and can be facilitated by providing patients and families with personalised information about covid-19 risks and decision aids to help them make informed choices.17 General practices are finding that care and support planning for those with long term conditions can be provided remotely,18 and hospital clinicians are using advance care plans to promote discussions with patients and families about resuscitation and palliative care.19

The willingness of patients and public to share responsibility for eliminating the virus is evident from the widespread acceptance of social distancing and mask wearing and the large numbers who volunteer to participate in research studies. Millions of people in the UK, US, and Sweden provide daily reports to the covid symptom study, the largest citizen science project ever mounted in health research.20 And the UK Health Research Authority’s public involvement matching service has recruited 6000 lay volunteers keen to help shape covid-19 studies.21

The covid-19 pandemic is no reason to roll back the tide on person centred care. The arguments for it are sound and evidence based and, with effort and through co-design, can be achieved even without face-to-face contact. Ignoring the key role of families in the care of vulnerable people, failing to involve patients in decisions about their care, abandoning efforts to co-create services with those who will use them, and designing studies without consulting lay people is incredibly short sighted. It risks throwing away recent gains in higher quality, safer, more appropriate, effective, and efficient care.22

It could also undermine public solidarity at a point when healthcare providers need strong public support and understanding as they face the challenge of dealing with the fallout from delayed and disrupted care.


  • Competing interests: We have read and understood BMJ policy on declaration of interests and declare that AC is a member of The BMJ’s international patient and public advisory panel.

  • Provenance and peer review: Commissioned; not externally peer reviewed.

This article is made freely available for use in accordance with BMJ's website terms and conditions for the duration of the covid-19 pandemic or until otherwise determined by BMJ. You may use, download and print the article for any lawful, non-commercial purpose (including text and data mining) provided that all copyright notices and trade marks are retained.