Coca-Cola’s work with academics was a “low point in history of public health”BMJ 2020; 370 doi: https://doi.org/10.1136/bmj.m3075 (Published 03 August 2020) Cite this as: BMJ 2020;370:m3075
- Shaun Griffin
- London, UK
An analysis of thousands of emails has shown the extent to which Coca-Cola sought to obscure its relationship with scientists, minimise perception of its role, and use researchers to promote industry friendly messaging. The findings represented a “low point in the history of public health,” said one of the authors.
Academics the UK and Italy worked with US Right to Know, an investigative public health and consumer group, to obtain and analyse more than 18 000 pages of email correspondence between the Coca-Cola Company, West Virginia University, and the University of Colorado.1
Both universities were part of a “front group” funded by Coca-Cola called the Global Energy Balance Network (GEBN), a global network of scientists1 said to have been created by Coke to downplay links between obesity and sugary drinks.2
Thematic and narrative …