Promoting professionalism: five minutes with . . . Sheona MacLeod

“What is professionalism, and how do you foster it? I suspect that everyone has a concept of what is and isn’t professional. We tend to think that all healthcare staff understand this and that therefore it doesn’t need to be taught. However, our individual definitions of professionalism could all be very different.

“The social media revolution has changed what it’s acceptable for a professional to do. At the time of the BMA’s junior …