Intended for healthcare professionals


Sixty seconds on . . . Goop

BMJ 2020; 368 doi: (Published 03 February 2020) Cite this as: BMJ 2020;368:m423
  1. Abi Rimmer
  1. The BMJ

Sounds gross, is it infected?

No, we’re not talking about the contents of a week old wound dressing. Goop is a wellness and lifestyle company founded by actress Gwyneth Paltrow (of Shakespeare in Love and Contagion fame). She’s referred to on the Goop website as “GP.”

So, she’s a doctor?

Not as far as we know, however her website does sell the “Goop medicine bag”1 for £76 (€90; $100), which contains eight crystals including smoky quartz, red jasper, and citrine.

Urgh, I hate “wellness”

So does Simon Stevens, it turns out. Speaking about …

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