Letters
Reverse innovation
Authors’ reply to Hunter
BMJ 2020; 368 doi: https://doi.org/10.1136/bmj.m36 (Published 10 January 2020) Cite this as: BMJ 2020;368:m36
- Matthew Harris, clinical senior lecturer in public health medicine1,
- Mark Skopec, research assistant1,
- Hamdi Issa, doctoral student2
- 1Department of Primary Care and Public Health, Imperial College London, London W6 8RP, UK
- 2Institute of Global Health Innovation, Imperial College London
- m.harris{at}imperial.ac.uk
We agree with Hunter that patients’ demands and expectations can propel the diffusion of innovations.12 He suggests that adoption of the Ponseti technique in the UK was driven to some extent by patient demand, despite the longstanding experience and evidence from contexts in which it had been used extensively.345 Perhaps this was needed because techniques and innovations from these contexts are not taken …
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