Intended for healthcare professionals


Massachusetts healthcare group to spend $100m to “rebrand” itself

BMJ 2019; 367 doi: (Published 30 December 2019) Cite this as: BMJ 2019;367:l7081
  1. Jeanne Lenzer
  1. New York, USA

Partners HealthCare, the largest healthcare provider in Massachusetts, has been criticised for spending an estimated $100m (£76m; €89m) to “rebrand” itself as Mass General Brigham.

The new title incorporates the names of Partners’ two founding hospitals, Massachusetts General Hospital and Brigham and Women’s Hospital, which are affiliated with Harvard University as teaching and research centres.

Partners HealthCare currently has 75 000 employees, 1.5 million patients, more than $14bn in annual revenues, and $2bn in annual research funding. The non-profit group said in …

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