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I found your article on unhealthy sponsorship in sport fascinating, but I think it missed out a key area of sport.
Ever since video games consoles were invented the rise of E sports has grown ever larger.
Most of us merely assume that watching other people play video games is a rather nice pass time, however it is now a multi million pound industry, with clubs such as Manchester City now signing E sport stars for their virtual teams.
It is interesting to note that a cursory glance at the sponsors of these tournaments include no tobacco or alcohol companies. Gambling corporations also are noted to be conspicuously absent.
I feel we should take heart from this & as medical professionals be proactive in trying to make sure that E sports does not go the same way as games such as football or rugby.
To do so would mean we would be one step ahead of the gambling & alcohol industry & hopefully one step forward in our ongoing public health crusade