Re: Wrapping The BMJ - the next logical step is digital
I commend the BMJ on its extensive efforts to reduce the environmental impact of the BMJ and its postal distribution. It is obvious a lot of thought has gone into the sustainability of the BMJ throughout each issue's life cycle.
I am sure the BMJ will know that the most environmentally-friendly option would be for the BMJ to go fully digital i.e. become an online journal only.
Whilst I will miss leafing through the BMJ in its paper form, as somebody who is concerned about the environment and the impact of human activity on our planet, it is hard to escape the conclusion that the future must be digital. This will clearly be a big decision for the BMJ. I imagine it is a question of when, not if.
When the BMJ does go fully digital, the sentimental side of me will lament the passing of the era of printed BMJs. However, the environmentalist/conservationist side of me will be fully supportive.
Competing interests: I am a donor/supporter of various environmental/conservation charities. The views expressed are my own & not those of my employer(s)