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Wrapping The BMJ

BMJ 2019; 367 doi: https://doi.org/10.1136/bmj.l6343 (Published 07 November 2019) Cite this as: BMJ 2019;367:l6343

Rapid Response:

New wrapping, new protection.

For the last 7 years I’ve got used to returning from work on a Friday evening, only to find my copy of the BMJ significantly damaged after delivery through the letter box. Please do not be perturbed by this revelation and be rest assured that both the BMA and Post Office have long been cleared of culpability.
It soon became apparent the guilty party was in fact my puppy Cocker Spaniel who still unfailingly chews through the plastic wrapper, causing major damage to my copy of the BMJ. Over the years and despite my best efforts (including a daily dog walker), he hasn’t outgrown this fixation but this week delivered a welcome change. Yes, I did notice the different paper wrapper, covered with chew marks but was pleasantly surprised on ascertaining that apart from some superficial damage to the external surfaces of the front and back pages, the journal was intact and wholly readable.
It is therefore with immense gratitude that I congratulate you on this change, not only from an environmental impact perspective but also for enabling an aging clinician to rediscover the joy of unbroken perusal of the journal’s print version.

Competing interests: No competing interests

10 November 2019
Amaju A Ikomi
Obstetrician/ Gynaecologist
Mid and South Essex University Hospitals Group
Basildon University Hospital, Nethermayne, SS16 5NL