Calorie labelling to reduce obesity
BMJ 2019; 367 doi: https://doi.org/10.1136/bmj.l6119 (Published 30 October 2019) Cite this as: BMJ 2019;367:l6119Linked Research
Estimating the effect of calorie menu labeling on calories purchased
Linked Opinion
Fostering academic-retail partnerships to evaluate nutrition policies
- Asha Kaur,
- researcher,
- Adam D M Briggs,
- academic visitor
- Nuffield Department of Population Health, Centre on Population Approaches for Non-Communicable Disease Prevention, University of Oxford, Headington, Oxford OX3 7LF, UK
- Correspondence to: A D M Briggs adam.briggs{at}dph.ox.ac.uk
The global burden of obesity related disease and premature death is growing,12 and changes to our local food environment—including the availability and affordability of energy dense but nutritionally poor food—are key drivers.3
Reversing trends in obesity related ill health is difficult. Obesity is a complex problem that needs a complex, multifaceted solution. One part of this solution could lie in cafes and restaurants labelling menus with the calorie content of individual dishes and drinks. Calorie labels might help consumers to make healthier choices4 as well as encourage manufacturers to reformulate dishes or increase the number of lower calorie options.56 The policy has had so much traction that it has been implemented in the United States, Ireland, and parts of Australia, and is being considered in …
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