Intended for healthcare professionals

Letters Pregnancy loss

Tommy’s campaign uses emotive language around pregnancy loss

BMJ 2019; 367 doi: (Published 09 October 2019) Cite this as: BMJ 2019;367:l5886
  1. Alexandra H Bullock, specialty training registrar in obstetrics and gynaecology
  1. Bradford Royal Infirmary, Bradford BD9 6RJ, UK
  1. doctor.alix{at}

Obviously I welcome further research into the causes and prevention of pregnancy loss, but I take issue with the wording used around Tommy’s new Tell Me Why campaign and its media coverage.1

Saying that “a shocking 71% of parents are not told why” rather than “the …

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