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Sixty seconds on . . . Stoptober
BMJ 2019; 366 doi: https://doi.org/10.1136/bmj.l5808 (Published 30 September 2019) Cite this as: BMJ 2019;366:l5808
- Nigel Hawkes
- London, UK
To every thing there is a season?
Why not? Setting aside a week or a month for a good cause may raise a weary sigh among the cynical, but it’s a good way of focusing effort and reinforcing a message. Since 2012, October has been the month to quit smoking.
Does it work?
Yes, there’s good evidence that it does, says Robert West of University College London, an expert in the field. …
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