Intended for healthcare professionals

Editor's Choice

What will it take to stop the tobacco epidemic?

BMJ 2019; 365 doi: https://doi.org/10.1136/bmj.l4285 (Published 20 June 2019) Cite this as: BMJ 2019;365:l4285
  1. Navjoyt Ladher, head of education
  1. The BMJ
  1. nladher{at}bmj.com
    Follow Navjoyt on Twitter @NavjoytLadher

It’s almost 70 years since Richard Doll and A Bradford Hill published their landmark paper in The BMJ linking smoking to lung cancer (doi:10.1136/bmj.2.4682.739). In the intervening years we’ve learnt more about the range of lethal harms to health from tobacco and about the industry’s predatory practices. We also know more about the measures that successfully reduce and prevent smoking: taxation, smoke free laws, marketing restrictions, and smoking cessation services.

Yet tobacco remains a leading cause of …

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