Intended for healthcare professionals

Letters Addictiveness of social media

Social media addiction: technological déjà vu

BMJ 2019; 365 doi: (Published 21 June 2019) Cite this as: BMJ 2019;365:l4277
  1. Brittany I Davidson, doctoral researcher in information systems1,
  2. David A Ellis, lecturer in computational social science2
  1. 1Information, Decisions, and Operations (IDO) Division, School of Management, University of Bath, Bath BA2 7AY, UK
  2. 2Department of Psychology, Lancaster University, Lancaster LA1 4YW, UK
  1. b.i.davidson{at}

Zendle and Bowden-Jones are correct about the methodological shortcomings of research that aims to understand the effects of social media.12 But these observations also apply to related research that considers the effect of technology use more generally. Studies typically involve asking people to consider their personal experience with technology,3 …

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