Intended for healthcare professionals

Letters Formula milk advertisements

Why are mothers choosing formula milk in the first place?

BMJ 2019; 365 doi: (Published 30 April 2019) Cite this as: BMJ 2019;365:l1893
  1. Bushra Wahid, general practitioner
  1. Girven Road Medical Centre, Mount Maunganui, 3116, New Zealand
  1. bushrawjan{at}

Godlee and colleagues aptly point out that the reasons for falling rates of breastfeeding are multifactorial, including social circumstances and, perhaps, advertisements for formula.1

Banning formula adverts may shift focus from the root …

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