Intended for healthcare professionals

Letters Medical leadership

Soft power may be just as ineffective as the adversarial approach

BMJ 2019; 365 doi: (Published 25 April 2019) Cite this as: BMJ 2019;365:l1856
  1. Terry Kemple, retired general practitioner and past president of the Royal College of General Practitioners
  1. Bristol, UK
  1. tk{at}

Finding value in abandoning an adversarial approach confuses the comforts of soft processes with the benefits of hard outcomes.1 There seems to be no good evidence that medical leaders are now more effective at influencing policy makers. …

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