Rapid responses are electronic comments to the editor. They enable our users to debate issues raised in articles published on bmj.com. A rapid response is first posted online. If you need the URL (web address) of an individual response, simply click on the response headline and copy the URL from the browser window. A proportion of responses will, after editing, be published online and in the print journal as letters, which are indexed in PubMed. Rapid responses are not indexed in PubMed and they are not journal articles. The BMJ reserves the right to remove responses which are being wilfully misrepresented as published articles.
In covering the World Health Organization’s decision not to engage with the alcohol industry when developing alcohol policy or implementing public health measures,Ingrid Torjesen refers to Professor Sir Ian Gilmore (previous adviser to Public Health England) commenting that he hoped that Public Health England would reflect on this carefully considered guidance. Perhaps other British institutions should also take heed. I was surprised to find a Naked Wines voucher for £75 within the pages of the same edition of the BMJ - "a special offer for our lovely customers....enjoy" .
No competing interests
23 April 2019
Professor of Public Health
Faculty of Life Sciences and Medicine, King's College London