Intended for healthcare professionals

Editor's Choice

No more infant formula advertising in The BMJ

BMJ 2019; 364 doi: (Published 21 March 2019) Cite this as: BMJ 2019;364:l1279

Re: No more infant formula advertising in The BMJ

Bravo Fiona! This sort of response by editors of respectable journals is long overdue. I trust it will lead the way for others to follow suit on similar issues. Many pharmaceuticals continue to be advertised in leading journals. The BMJ has an excellent record of taking a stand on important social issues. I am certain most readers understand that journals (and their publishers of course) pay a price for these decisions and will reward Journals who do so in whatever way they can.

Competing interests: No competing interests

22 March 2019
Ivan B. Pless
Retired paediatrician
McGill University
434 Lansdowne