Re: No more infant formula advertising in The BMJ
Bravo Fiona! This sort of response by editors of respectable journals is long overdue. I trust it will lead the way for others to follow suit on similar issues. Many pharmaceuticals continue to be advertised in leading journals. The BMJ has an excellent record of taking a stand on important social issues. I am certain most readers understand that journals (and their publishers of course) pay a price for these decisions and will reward Journals who do so in whatever way they can.
Competing interests: No competing interests