Editor's Choice
No more infant formula advertising in The BMJ
BMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1279 (Published 21 March 2019) Cite this as: BMJ 2019;364:l1279
This week we announced our decision to stop carrying advertisements for formula milk (doi:10.1136/bmj.l1200). Regular readers of The BMJ will have seen our recent investigation by Chris van Tulleken showing the extent of ties between formula milk manufacturers and the authors of guidelines on cow’s milk protein allergy (doi:10.1136/bmj.k5056). The resultant overdiagnosis and overtreatment of this poorly defined condition are among many contributors to falling rates of breastfeeding around the world.
The decision to stop taking the advertisements has been an interesting journey for us. In …